Above: LWT’s most recognisable identity – the ‘River’ – was introduced on Friday 18 September 1970, featuring a stripe made up of blue, white and red moving across the black background in the shape of an ‘L’ and ‘W’; the ‘Television’ part of the name remained absent.Above: Designed by graphics designer Terry Griffiths, his modified version introduced in early 1978 revived the full name; at the end, the river sections snapped down into the striped LWT logo. The ident jingle, composed by Harry Rabinowitz, was also remixed.About: PresentationAbout: The 2nd version of the ident was lampooned by sketch show “End of Part One” in 1979.
